Advertisements aimed at children should be
A minute later there would invariably be a demand for something that had just been advertised — anything, so long as it wasn't pink and didn't involve fairies.
Why advertisements should not be in schools
Nowadays, in the developed countries, the need for regulation of advertising aimed at children is generally acknowledged. Finally, we had a comment sent in from a student from St. The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing to children in Australia. As competition is the best means of improving choice, diversity and quality, their lobbying on this issue should be disregarded. Advertising specifically to children is unethical because they have little or no money of their own and have to persuade their parents to buy the products for them. Advertisements can affect the decision making of people. Before children have even developed a proper sense of their own identity, or learned to handle money, they are encouraged to associate status and self-worth with stuff, and to look to external things such as fame and wealth for validation.
It can even lead to personality problems. In Norway and Quebec advertising to children under the age of 12 is illegal. And though advertising is only part of an all-pervasive marketing culture we need to make a start somewhere.
In the USA marketing companies are already offering schools free televisions in exchange for their students being forced to watch a certain amount of programming and advertisements each day, and selling marketing data on those children. Messages to children are all about the happiness, social status or success which accompanies the possession or consumption of a certain toy or type of food.
An improved marketing approach would be limiting advertising on a wider range on fast food not just those designated as children's meals.
Children watch many programmes that adults also enjoy, and some adults are also particularly suggestible; should we then extend this ban to all television advertising.
Children's programs may only be interrupted if the scheduled duration is longer than 30 minutes f.
How advertising targets our children
And why stop at television when children are also exposed to radio, cinema, the internet and billboards in the street as well? Yet a civilised society should require advertisers to sell to parents, not to children. For the rest of us, ads are ubiquitous. Banning is no solution. A study recently found that children in Sweden, where marketing campaigns to the unders are banned, wanted significantly fewer toys than children in Britain, where there are no restrictions. Advertising specifically to children is unethical because they have little or no money of their own Would such a ban damage a successful part of the economy? Multinational companies deliberately encourage them to be materialistic so that they associate happiness with purchasing power and the possession of particular goods. Once he'd found the commercial channels, it was like watching the consumerist equivalent of crack take hold. Not all psychologists agree.
Let's ban all advertising targeting children of primary school age and younger now.
based on 109 review