Lastly, you agree on how, and how often you will communicate, and how you will track what is getting done.
Make a cheat sheet for them — 1 page with all the information. They are given multiple roles including recruiting, onboarding, development, activating and motivating their partners while at the same time managing a professional measurement and reporting process.
C-level executive, for exampleoutlines the product's value proposition and sets forth the channel strategy.
Different partner managers have their unique approaches. A company with a simple product that is easy for a customer to install and requires little support may focus on web sales or retail sales via brick-and-mortar stores as its channel strategy. Automated partner planning, assessment, and profit modelling tools give CAMs an effective way to deliver growth consulting.
Even finding marketing guides should be simple. No Buy-in.
By taking ownership of the program and making an honest commitment to never-ending improvement, we can take things to the next level. Who Is Your Ideal Partner? Consider the partners when making business decisions.
The answer is a resounding Yes.